A Brand Identity for A Tribe for Jazz
For A Tribe for Jazz, I created a unified brand system that included developing a custom logo that captures the energy and soul of jazz while remaining accessible and inclusive, designing a responsive website that makes it easy for users to explore programs, events, and impact stories, and creating merchandise and apparel that extend the brand into wearable formats. I also produced marketing assets for events and community gatherings—from digital banners to print materials—to ensure a consistent and vibrant presence across all touchpoints. The result is a cohesive visual identity that positions A Tribe for Jazz as a contemporary, inclusive, and dynamic cultural connector within the jazz community.
Logo Creation
The logo for A Tribe for Jazz was developed through an iterative, collaborative process with the organization’s team. I explored multiple visual directions—balancing the rich heritage of jazz with the nonprofit’s forward-thinking mission—to define a look and feel that felt both timeless and contemporary. Through rounds of feedback and refinement, I arrived at a logo that captures the rhythm, energy, and communal spirit at the heart of their brand.
atribeforjazz.org
Built on a customized Squarespace template, the website was crafted to reflect the organization’s vibrant identity while keeping content management simple and scalable for their team.